Audience Top 10 Terms

Question 1

Define Active audience

Answer 1

Audiences who actively engage in selecting media products to consume and interpret their meanings.

Question 2

Define passive audience

Answer 2

The idea that audiences do not actively engage with media products, but consume
and accept the messages that producers communicate.

Question 3

Define Audience Appeal

Answer 3

The way in which products attract and interest an audience e.g. through the use of stars, familiar genre conventions etc.

Question 4

Define Demographics

Answer 4

A group in which consumers are placed according to their age, sex, income, profession, etc. The categories range from A to E where categories A and B are the wealthiest and most influential members of society.