James Bond - No Time To Die Flashcards
How does the poster subvert the conventions of Bond films?
Craig’s Bond is not as sexist and overtly
stereotypical as the earlier incarnations of
the character and reflects some contemporary
notions of masculinity as his Bond is older, more
thoughtful and shows signs of vulnerability.
How does the poster incorporate conventions of the Spy Action genre?
In the smaller images, he
is represented as calm, skilled and determined
while driving at speed – all traits that we would
expect in a hero and a spy. Interestingly, he
is not represented with a weapon, which is
unconventional for masculine representations in
spy thrillers.
How are women represented in the poster?
The use of key light and make-up on all three
women on the poster represents them as
beautiful, which is what we would expect for
a Hollywood blockbuster. Two women on the
poster are given agency through their use of
weapons – the guns suggest danger, but their
posture connotes confidence with a relaxed
attitude toward such dangers.
How are men represented in the poster? (not including Bond)
The second most dominant character on the
poster is also a male – Rami Malek as Lyutsifer
Safin. His size in the poster could reflect the
male-dominated nature of the franchise – the
main protagonist and antagonist who drive the
narrative are both male.
How is Bond represented in the poster?
- He provides an image of
masculinity that connotes skill, intelligence, and
strength. - In the larger image, although facing
side on, Bond’s posture is strong, relaxed, and
dominant, acting as a frame for the rest of the
characters.
Key term - Stereotypical
Stereotypes describe or show people belonging to specific ethnic, gender or cultural groups
Key term - Intertextuality
Intertextuality is when a company makes a reference to another product/ company in order to create meaning. e.g Shrek - SpiderMan Kiss
Key term -Hypermasculinity
Hypermasculinity can be defined as exaggerated masculine behavior or traits
Key term- Connotation
Connotations are created meanings.
e.g Sunshine- happinesss, family, togetherness
Key term- Denotation
Denotations are the literal meaning.
e.g Sunshine - sun shining
