Media Industry key terms

Question 1

Define Convergence

Answer 1

the coming together of two previous seperate media industries

Question 2

Define Cross-marketing platform

Answer 2

social media campaigns run across multiple platforms

Question 3

Define Distribution

Answer 3

the way media productions are advertised and delivered to audiences

Question 4

Define Franchise

Answer 4

a collection of linked media products derived from single original source

Question 5

Define Mainstream

Answer 5

conventional newspapers, television and other news sources that most people know about and regard as reliable

Question 6

Define Media Conglomerate

Answer 6

A company that owns other companies across a range of media platforms.

Question 7

Define Production Values

Answer 7

These are the elements of the text that tell the audience how much it cost to make. A film with high production values will include big name stars, expensive locations or special effects.

Question 8

Define Broadsheet

Answer 8

A larger newspaper that publishes more serious news, for example The Daily Telegraph has maintained its broadsheet
format.

Question 9

Define Tabloid

Answer 9

a tabloid is smaller and more compact in size. However, there are further connotations attached to the term and it also tends to refer to a newspaper whose content focuses on lighter news, for example celebrity gossip, sport and television.

Question 10

Define Synergy

Answer 10

The combination of elements to maximise profits within a media organisation or product. For example, where a film soundtrack sells the film and the film sells the soundtrack.

Question 11

Define vertical integration

Answer 11

Vertically integrated companies own all or most of the chain of production for the product. For example a film company that also owns a chain of multiplex cinemas to exhibit the film and merchandise outlets.