Berry 1967

Question 1

my study for

Answer 1

• reaserch method in culture on behavious (quasi experiment)
• study of cultural or social groups
• cultural dimensions

Question 2

cultural dimensions

Answer 2

the values of members of a society living within a particular culture

Question 3

Tsimane Group

Answer 3

Collectivist - participants were raised in a community oriented culture

Question 4

Western Group

Answer 4

Indivisualistic - participants came from a more individualistic clulture, such as canada (ok joni mitchell)

Question 5

aim

Answer 5

investigating how cultural differences in individualism vs. collectivism influence cognitive styles and conformity behaviour

Question 6

participants

Answer 6

(Around 120 in each group)

Temne: Traditional (90) and Transitional (32)

Inuits: Traditional (91) and Transitional (31)

Scots: Rural (62) and Urban (60)

traditional - no western influences

transitional - western education //employement

Question 7

procedure

Answer 7

1. each individual was brought into a room, by themselves
2. they were given a set of 9 lines
3. For the first two tests, they were asked to match the line below that most closely matched the line on the top. These were the two practice tests to make sure that the directions were understood. The directions were given in their own language by a native interpreter using a pre-translated set of instructions and questions.
4. after that there were 4 more trials
5. for those 4 trials thwy were told that most scots // innuits // temnes thunk that a cerain line is equal in length to the one at the top
6. for the 3rd trial that line was correct but for trals 4-6 it was wrong

7.

Question 8

results

Answer 8

Temne- the collectivistic culture had the highest rate of conformity

Innuits- the individualistic culture had the lowest rate of conformity

Intrestingly, no differences between in groups (whether they were or were not highly exposed to western cultures)

Question 9

conclusions

Answer 9

Different cultures have different rates of conformity to group norms. This can be explained by the values that are encouraged through socialization, enculturation and parenting practices of those cultures.

Question 10

limitations

Answer 10

• lacks ecological validity due to the artificial nature of the task

-The study was a quasi-experiment. Although the researchers manipulated the IV (whether they were given false information about their culture’s consensus on the answer), they could not be randomly allocated to conditions.

• low temporal validity (dated)

Question 11

strengths

Answer 11

• a control group that strengthens the internal validity of the study
• the test was in the participant’s native language to ensure that language is not a confounding variable
• highly replicable
• etic, uses a standardised version of the asch paradigm