blinded by the light Flashcards
(9 cards)
indie film directed by
gurrinder chaunder
she had directed bend it like Beckham before which
had huge success and amassed a cult following
based on the book greetings from bury park
which is about a boy that loves bruce Springsteen music this minimises risk as it attracts existing audiences
getting bruce Springsteen in on the idea was essential
as the film was going to need to feature a lot of his music, luckily his wife was a huge fan of bend it like beckham and she helped encourage him to the idea
umpg sold the rights to the music at a discounted rate which was great as otherwise they wouldn’t have been able to afford it
film had a budget of 15m and made 18 m at box office
film was made in 2019
when there was a lot of negative discourse about ethnic minorities
Sundance film festival
distribution rights won by new line cinema
big marketing campaign
trailer posters social media
ingenious media helped aquaria funds