Sephora

Question 1

spilt screen at the start creates a binary imposition between past and present

Answer 1

this is to draw attention to black history and things that have been invented by black people like the hairbrush which was invented by Lydia Newman

Question 2

image of mother doing her daughters hair represents the family as loving and caring

Answer 2

reinforced by the warm light and quickly accompanied by image of people smiling and dancing

Question 3

barley any product placement shows the focus is more on the message

Question 4

at the end we see join Sephora in supporting and celebrating black beauty

Answer 4

capitalising black creates message that black is powerful and Sephora is leading the campaign in celebrating black culture

Question 5

the woman making her own shay butter and the lyrics saying diy

Answer 5

represent how black people often had to make their own things as produces wouldn’t cater to them

Question 6

the use of the phrase icons combined with

Answer 6

vintage footage of black people represents black people as being legendary and important throughput history

Question 7

the cut from the white person

Answer 7

doing cut crease eye shadow to the drag queen shows this is a trend from black culture