Blink Final Flashcards
What did Daugherty instantly think about when he sized up Harding?
Wouldn’t that man make a great President?
Why did Daugherty think Harding would make a good president?
Because he looked like one and would make a “great-looking” president
Was Harding a good president?
No, most historians agree he was one of the worst presidents in American history.
The Warren Harding error is the _______ of rapid cognition.
dark side
the Implicit Association Test (IAT)
We make connections much more quickly between pairs of ideas that are already related in our minds than we do between pairs of ideas that are unfamiliar to us.
When psychologists administer the IAT, they usually don’t use paper and pencil tests, they use a:
Computer
What are the advantage of doing the IAT on a computer
the responses are measurable down to the millisecond, and those measurements are used in assigning the test taker’s score.
What else does the IAT measure?
our second level of attitude, our racial attitude on an unconscious level
most salespeople are prone to a classic _____ ______ error.
Warren Harding
Why does Bob Golomb’s strategy work so well?
Because Warren Harding errors, it turns out, play an enormous, largely unacknowledged role in the car-selling business.
What should we do about Warren Harding errors?
The kinds of biases we’re talking about here aren’t so obvious that it’s easy to identify a solution.
Our first impressions are generated by our _________ and our _________
Experiences; environment
