Chapter 2 Of Textbook Flashcards
(53 cards)
What did Cohen and Nisbett find with their study using a fictional applicant to a job?
Retailers from the South complied with the applicants requests more than retailers from the North
Hindsight bias
People’s tendency to be overconfident about whether they could have predicted a given outcome
Thought experiment
Thinking through how you would test a given idea can lead you to new ideas that, on reflection, might surpass your initial speculation
How do you conduct a thought experiment?
You need to speculate about the results you might obtain under two different sets of circumstances to develop more precise hypotheses about the phenomenon in question
Hypothesis
A prediction about what will happen under particular circumstances
Theory
A set of related propositions intended to describe some phenomenon or aspect of the world
Dissonance theory
The theory that people like their thoughts to be consistent with one another and will do substantial mental work to achieve such cognitive consistency
How are hypotheses tested?
By studies, which examine predictions about what will happen in particular concrete contexts
What is the first step in scientific research?
Looking at a phenomenon in a systematic way, with a view to understanding what’s going on and coming up with hypotheses about why things are as they are
Participant observation
Involves observing some phenomenon at close range
What type of research can be done at a computer?
Archival research
Surveys
Can be conducted either using interviews or written questionnaires
Representative sampling
People in the survey must be representative of the population as a whole, which is best achieves by selecting potential respondents randomly
Convenience sampling
Can produce proportions that are severely skewed away from the actual proportions in the population as a whole. Examples include contacting people as they enter the library or e-mailing fraternity and sorority members.
Biased
It might include too many of some kinds of people and too few of others
Population
Group you want to know about
Correlational research
Research that involves measuring two or more variables and assessing whether there is a relationship between them
Experimental research
In social psychology, research that randomly assigns people to different conditions, or situations, and that enables researchers to make strong inferences about why a relationship exists or how different situations affect behavior
Third variable
A variable, often unmeasured in correlational research, that can be the true explanation for the relationship between two other variables
Self-selection
In correlational research, the situation in which the participant, rather than the researcher, determines the participant’s level of each variable (for example, whether they are married or not, or how many hours per day they spend playing video games), thereby creating the problem that it could be these unknown other properties that are responsible for the observed relationship
What does it mean when the strength between variables is 0?
They have no relationship at all
What does it mean when the strength between variables is 1 (or 1+)?
The higher the level on one variable, the higher the level on the other - without exception
Longitudinal study
A study conducted over a long period of time with the same participants
Independent variable
In experimental research, the variable that is manipulated; it is hypothesized to be the cause of a particular outcome