Booklet 7- New Technology

Question 1

Digital media

Answer 1

The use of digitised context (text, graphics, audio and video) that c an be transmitted over the Internet

Question 2

Websites

Answer 2

A group of web pages that detail information about the products.
This is also maintained by the business

Question 3

Internet banner ads

Answer 3

Displayed at the top, bottom of side of the website. Intended to attract customers to visit website through the banner ad and is targeted to the viewers intrests

Question 4

Online video content

Answer 4

Businesses can use medians such as YouTube or even their own websites to promote their business.

Question 5

Pay per click advertising

Answer 5

Advertising pays the publisher every time someone clicks on their content.
Businesses have to bid in the first place to have their ad in the top

Question 6

Email marketing

Answer 6

Sending emails directly to the customers.

Includes the weblink to the website so they can track how many customers click on the link

Question 7

Text marketing

Answer 7

Sending customers text messages directly of any offers.

Question 8

Advantages of using digital media

Answer 8

• increases customer exposure to the brand
• can be cheaper then old traditional methods
• faster methods of communication with a customer.

Question 9

Disadvantages of digital media

Answer 9

• not everyone has access the the Internet
• customers can get annoyed with pop ups and emails
• can be expensive due to investment of technology

Question 10

Viral marketing

Answer 10

Where one person passes on information about companies goods or services electronically

Question 11

Advantages of using social media

Answer 11

• cheaper so more cost effective
• more word of mouth
• quicker
• customers can advertise for you
• promote offers
• reviews quicker
• can deal with problems better

Question 12

Disadvantages of using social media

Answer 12

• not everyone has it
• fake websites
• failure to respond has negative image of company
• difficult to measure success
• constantly updating

Question 13

E tailing

Answer 13

The sale of goods and services through the Internet

eBay
Amazon
Asos

Question 14

M-commerce

Answer 14

The use of smartphones and tablets to shop online

Question 15

Advantages of m-commerce

Answer 15

• cheap
• easy to use
• 24 hour access
• cost effective way to promote products
• most people have one

Question 16

Disadvantages of m-commerce

Answer 16

• only targets specific audience
• fake website
• dependant on wifi
• lose staff as only need online
• easier to go to competitors if cheaper