Books

Question 1

A principle that says markets that don’t exist don’t care how smart you are

Answer 1

Iron Law of the Market

Question 2

An offer that provides the smallest number of benefits necessary to make a sale

Answer 2

MEVO (Minimum Economically Viable Offer)

Question 3

Ben Horrowitz’ 2 types of CEO

Answer 3

Hard Thing About Hard Things
Strategic CEO and Practical CEO. Both skills are necessary.

Question 4

A methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable

Answer 4

Lean Startup

Question 5

A unit of progress process and describes conclusions generated by trying out an initial idea and then measuring it against potential customers

Answer 5

Validated Learning

Question 6

Clayton Christensen’s 2 types of technology

Answer 6

Innovator’s Dilemma
Sustaining and Disruptive technologies

Question 7

A fact that though large innovators have some motivation to innovate, they also have a strong disincentive from doing so as new products will undermine their existing ones.

Answer 7

Innovator’s Dilemma

Question 8

A principle that says people don’t buy products, but instead hire someone to do the job

Answer 8

JTBD Theory

Question 9

A strategy that aims to create uncontested market space by creating and capturing new demand and pursue differentiation & low cost

Answer 9

Blue Ocean Strategy

Question 10

A strategy that aims to compete in the existing market space by exploiting existing demand and strategic differentiation or low cost

Answer 10

Red Ocean Strategy

Question 11

A term for the use market-based for-profit approach expecting financial returns or secondary benefits over the long term from investments in social programs

Answer 11

Philanthrocapitalism

Question 12

A strategy that combines financial profit with social responsibility to show business performance through fiscal as well as positive social impact performance.

Answer 12

Double bottom line

Question 13

4 clusters of SDGs by Stockholm Resilience Center

Answer 13

Biosphere, Society, Economy & Partnerships

Question 14

A strategy where we only use most of the world’s sustainable ecological capacity, but not to the extent that we are not sure it is sustainable.

Answer 14

Precautionary principle

Question 15

A division or contrast between two things that are or are represented as being opposed

Answer 15

Dichotomy

Question 16

Peter Thiel in which book tells us to bet and strive for what?

Answer 16

Zero to One
Bet on a contrarian truth
Strive to be a monopoly

Question 17

Phil Knight in which book tells us to find what?

Answer 17

Shoe Dog
Find someone who believes in you and has valuable skills

Question 18

Something that announces or signals the approach of another

Answer 18

Harbinger

Question 19

Anand Giridharadas in which book tells us that the elite does what?

Answer 19

Winners Take All
The elite does philanthrocapitalism

Question 20

Clayton Christensen in which book tells us what about listening to customers?

Answer 20

Innovator’s Dilemma
Don’t rely on customers to lead us in innovations that they don’t need now.

Question 21

Eric Ries in which book tells us what about selling?

Answer 21

Lean Startup
Get people to pay as early as possible to test your business hypothesis

Question 22

A belief that you can develop your natural qualities with effort, perseverance and drive.

Answer 22

Growth Mindset

Question 23

An effort by the company to make people believe that your company is doing more to protect the environment than it really does.

Answer 23

Greenwashing

Question 24

Benjamin Graham in which book says what about that stock market?

Answer 24

The Intelligent Investor
Do not regard the whims of Mr. Market in determining the value of shares.

Question 25

DOI

Answer 25

Digital Object Identifier

Question 26

A manner of solving problems using an indirect and creative approach via reasoning that is not immediately obvious

Answer 26

Lateral Thinking