Strat Mgt

Question 1

What did Dell pioneer in marketing?

Answer 1

Direct Model. Dell dealt with end customers

Question 2

How does Dell classify customers?

Answer 2

Relationship accounts (large instutional repeat buyers) with their own sales reps, and Transaction accounts (small businesses and home users)

Question 3

Who are Dell’s main customers?

Answer 3

70% of revenue are from large customers, who also make the majority of the market.

Question 4

1990

Answer 4

Entered the retail stores but lost money so withdrew from it.

Question 5

What did Dell have for relationship customers?

Answer 5

designed Premier pages to get in touch with

Question 6

How is Dell’s production & logistics?

Answer 6

Dell does not have finished goods inventory. they sell before they make.

They can handle large orders instantly

Question 7

How Dell works with suppliers?

Answer 7

aim for JIT delivery. They have a customized website with Sony. The process bring cost-efficient and faster delivery of parts.

Question 8

What kind of post-sale support?

Answer 8

Dell offers 50,000 pages of support information, 24 hours cx that resolves 90% of cases and on-site cases are resolved in 24-48 hours.