Boston matrix Flashcards
(9 cards)
1
Q
what are the four parts to the boston matrix
A
1) cash cow
2) question mark
3) star
4) dog
2
Q
what part of the product life cycle is cash cow in
A
mature
3
Q
what part of the product life cycle is question mark
A
introduction
4
Q
what part of the product life cycle is a star in
A
growth
5
Q
what part of the product life cycle is a dog in
A
decline
6
Q
example of a dog product
A
CD player. however could have a complimentary product such as CD’s
7
Q
example of a star product
A
Tesla
Dyson Airwrap
8
Q
example of a question mark product
A
VR headset
9
Q
example of a cash cow product
A
cocacola
