distribution channels

Question 1

what is direct distribution

Answer 1

manufacturer –> consumer

Question 2

what is indirect distribution

Answer 2

manufacturer –> retailer –> customer

Question 3

what is direct through agent

Answer 3

manufacturer –> agent –> consumer

Question 4

what is indirect 2 level

Answer 4

manufacturer –> wholesaler –> retailer –> consumer

Question 5

what are factors affecting decisions around distribution channels

Answer 5

1) nature of the product
2) target market
3) cost + profit margins
4) technology and E-commerce
5) customer convenience
6) competitors
7) legislation