marketing mix Flashcards by Katherine Porter

Q

what are the 7p’s

A

price
place
product
promotion
physical environment
process
people

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Q

what are factoring affecting the marketing mix

A

competitors
target market
location of the business
type of product
product or service
stage in the product life cycle

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Q

what are resources that affect the marketing mix

A

corporate objectives
finances
software
brand image
knowledge and skill of the workers

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