brainscape_unit4_anglicko_cesky Flashcards
(88 cards)
acquisition
ZÍSKÁNÍ/ KOUPĚ/ NABYTÍ - the act of gaining possession, e.g. purchasing
bankrupt
ZKRACHOVALÝ - without enough money to pay what you owe
budget
ROZPOČET - money available and plan of how it will be spent
catalogue
KATALOG - complete list of items to look at or buy
chain
ŘETĚZEC - group of shops or hotels owned by same company
chief executive
GENERÁLNÍ ŘEDITEL - highest-ranking person in a company
close down
ZAVŘÍT - business stops operating
closure
UZAVŘENÍ - act of stopping operation of a business
competitor
KONKURENT - person or company trying to be more successful
consumer
ZÁKAZNÍK - person who buys goods or services
controversial
SPORNÝ/KONTROVERZNÍ - causing public disagreement
crack a/the market
PRORAZIT NA TRH - enter a new market successfully
dotcom business
INTERNETOVÝ OBCHOD - online/Internet company
downturn
POKLES - fall in business activity or economic decline
ethical
ETICKÝ/ MORÁLNÍ - relating to what is right and wrong
exploit
VYUŽÍVAT/ ZNEUŽÍVAT - treat unfairly for little money
formula
FORMULE/ PŘEDPIS - method for achieving something
funding
FINANCE/ FINANČNÍ ZDROJE - money provided for a purpose
get/have a bad press
MÍT ŠPATNÉ REFERENCE/ ODEZVU - receive negative media reports
globalisation
GLOBALIZACE - companies operating in many countries
high profile
BÝT VE STŘEDU ZÁJMU - receiving much public attention
image
IMAGE - general public impression of a company/product
intellectual property
DUŠEVNÍ VLASTNICTVÍ - creations of the mind, protected by law
loyal
LOAJÁLNÍ/ VĚRNÝ/ ODDANÝ - always supporting someone or something