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Angličtina v2 > brainscape_unit8_anglicko_cesky > Flashcards

brainscape_unit8_anglicko_cesky Flashcards

(92 cards)

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1
Q

arrest

A

ZASTAVIT - to stop a process or development

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2
Q

banner ad

A

REKLAMNÍ BANER/ REKLAMA NA WEBU - ad placed on a website

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3
Q

billboard

A

REKLAMNÍ POUTAČ - large outdoor board for advertisements

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4
Q

calorie

A

KALORIE - unit measuring energy from food

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5
Q

campaign

A

KAMPAŇ - series of activities with a commercial aim

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6
Q

charity

A

CHARITA/ DOBROČINNOST - organisation helping people in need

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7
Q

commercial

A

REKLAMA V ROZHLASE/TELEVIZI - advertisement on radio or TV

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8
Q

consumer magazine

A

ČASOPIS PRO SPOTŘEBITELE - public magazine with ads and articles

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9
Q

convenience

A

VÝHODA - quality of being useful or easy

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10
Q

copy

A

VÝTISK - written text in printed advertisement

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11
Q

coupon

A

KUPÓN/ POUKAZ - voucher for discount or free product

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12
Q

customer base

A

ZÁKAZNICKÁ ZÁKLADNA - group of a company’s customers

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13
Q

deadline

A

UZÁVĚRKA/KONEČNÝ TERMÍN - final date for completion

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14
Q

delivery

A

DODÁNÍ/DORUČENÍ - taking goods to customers

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15
Q

direct mail

A

INFORMACE PŘÍMO K ZÁKAZNÍKOVI - advertising sent to customers directly

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16
Q

discount

A

SLEVA - reduced selling price

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17
Q

display ad

A

REKLAMA V TISKU - designed advertisement in print media

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18
Q

evolve

A

VYVÍJET SE - develop gradually

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19
Q

feature

A

RYS/ VLASTNOST - important or typical characteristic

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20
Q

florist’s

A

KVĚTINÁŘSTVÍ - shop that sells flowers

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21
Q

folder

A

SLOŽKA/ DESKY - cover for holding papers

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22
Q

food supplement

A

POTRAVINOVÝ DOPLNĚK - product to improve diet

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23
Q

fund-raising

A

ZÍSKÁVÁNÍ FINANČNÍCH PROSTŘEDKŮ - collecting money for charity

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24
Q

gender

A

POHLAVÍ - state of being male or female

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25
in the market (to buy/for sth)
MÍT ZÁJEM O KOUPI - interested in buying something
26
ingredient
INGREDIENCE/PŘÍSADA - food used in a recipe
27
insert an ad
INZEROVAT - put an ad in publication
28
investment
INVESTICE - putting money into business for profit
29
issue
VÝTISK/VYDÁNÍ - edition of a magazine/newspaper
30
launch
UVÉST NA TRH/ UVEDENÍ NA TRH - start a product or service
31
listing
VÝČET - entry on a list
32
local
MÍSTNÍ - related to a particular area
33
media buying
NÁKUP VYSÍLACÍCH ČASŮ - booking ad space/time
34
medium
MÉDIUM - way of communication
35
multinational
MNOHONÁRODNÍ/MEZINÁRODNÍ - existing in many countries
36
nationwide
CELONÁRODNÍ - happening in all parts of a country
37
nutritionist
ODBORNÍK NA VÝŽIVU - expert on food and health
38
pay off
VYPLATIT SE - bring good results
39
point of sale
PROPAGACE - place where product is bought
40
proposal
NÁVRH - formal suggestion or plan
41
publication date
DATUM VYDÁNÍ/ ZVEŘEJNĚNÍ - date a publication is released
42
purchasing preference
NÁKUPNÍ PREFERENCE - what a person prefers to buy
43
rate
CENA/MÍRA/SAZBA - amount of money charged or paid
44
readership
ČTENÁŘI - number or type of readers
45
regional
PLATNOST - related to a specific region
46
yellow pages
ŽLUTÉ STRÁNKY - business directory with company contacts
47
ZASTAVIT - to stop a process or development
arrest
48
REKLAMNÍ BANER/ REKLAMA NA WEBU - ad placed on a website
banner ad
49
REKLAMNÍ POUTAČ - large outdoor board for advertisements
billboard
50
KALORIE - unit measuring energy from food
calorie
51
KAMPAŇ - series of activities with a commercial aim
campaign
52
CHARITA/ DOBROČINNOST - organisation helping people in need
charity
53
REKLAMA V ROZHLASE/TELEVIZI - advertisement on radio or TV
commercial
54
ČASOPIS PRO SPOTŘEBITELE - public magazine with ads and articles
consumer magazine
55
VÝHODA - quality of being useful or easy
convenience
56
VÝTISK - written text in printed advertisement
copy
57
KUPÓN/ POUKAZ - voucher for discount or free product
coupon
58
ZÁKAZNICKÁ ZÁKLADNA - group of a company’s customers
customer base
59
UZÁVĚRKA/KONEČNÝ TERMÍN - final date for completion
deadline
60
DODÁNÍ/DORUČENÍ - taking goods to customers
delivery
61
INFORMACE PŘÍMO K ZÁKAZNÍKOVI - advertising sent to customers directly
direct mail
62
SLEVA - reduced selling price
discount
63
REKLAMA V TISKU - designed advertisement in print media
display ad
64
VYVÍJET SE - develop gradually
evolve
65
RYS/ VLASTNOST - important or typical characteristic
feature
66
KVĚTINÁŘSTVÍ - shop that sells flowers
florist’s
67
SLOŽKA/ DESKY - cover for holding papers
folder
68
POTRAVINOVÝ DOPLNĚK - product to improve diet
food supplement
69
ZÍSKÁVÁNÍ FINANČNÍCH PROSTŘEDKŮ - collecting money for charity
fund-raising
70
POHLAVÍ - state of being male or female
gender
71
MÍT ZÁJEM O KOUPI - interested in buying something
in the market (to buy/for sth)
72
INGREDIENCE/PŘÍSADA - food used in a recipe
ingredient
73
INZEROVAT - put an ad in publication
insert an ad
74
INVESTICE - putting money into business for profit
investment
75
VÝTISK/VYDÁNÍ - edition of a magazine/newspaper
issue
76
UVÉST NA TRH/ UVEDENÍ NA TRH - start a product or service
launch
77
VÝČET - entry on a list
listing
78
MÍSTNÍ - related to a particular area
local
79
NÁKUP VYSÍLACÍCH ČASŮ - booking ad space/time
media buying
80
MÉDIUM - way of communication
medium
81
MNOHONÁRODNÍ/MEZINÁRODNÍ - existing in many countries
multinational
82
CELONÁRODNÍ - happening in all parts of a country
nationwide
83
ODBORNÍK NA VÝŽIVU - expert on food and health
nutritionist
84
VYPLATIT SE - bring good results
pay off
85
PROPAGACE - place where product is bought
point of sale
86
NÁVRH - formal suggestion or plan
proposal
87
DATUM VYDÁNÍ/ ZVEŘEJNĚNÍ - date a publication is released
publication date
88
NÁKUPNÍ PREFERENCE - what a person prefers to buy
purchasing preference
89
CENA/MÍRA/SAZBA - amount of money charged or paid
rate
90
ČTENÁŘI - number or type of readers
readership
91
PLATNOST - related to a specific region
regional
92
ŽLUTÉ STRÁNKY - business directory with company contacts
yellow pages

Angličtina v2 (14 decks)

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