Brewer & Treyens (1981) Flashcards
Office Schema (7 cards)
Where can this study be used? (3)
Theories of one cognitive process
Schema theory
Reconstructive memory
Aim
To investigate the role of schema in the encoding and retrieval of episodic memory
Participants
85 university psychology students
Method
- P were seated in a room made to resemble an office, which contained objects typical of an office (e.g., typewriter, paper, coffee pot) and some unusual objects (e.g., a skull, a toy top)
* some expected objects (e.g., books) were omitted - P were told to wait in the office while the researcher “checked” the experiment (seated in a specific chair to ensure they all had the same view of the office)
- after 35 seconds, participants were taken to another room and asked to recall the objects in the office
- P were divided into three conditions:
- Written recall and verbal recognition: wrote down descriptions of the objects and completed a recognition test by rating objects in a booklet
- Drawing recall: were given an outline of the room and asked to draw the objects
- Verbal recognition: Participants were read a list of objects and asked if each item was present in the room or not
Results
Participants were more likely to recall objects that were schema-congruent (expected items in an office, such as a desk or paper) during both written and drawing recall
* Schema-incongruent items (e.g., the skull, screwdriver) were less frequently recalled during free recall but were more accurately identified during verbal recognition tasks
* some P “recalled” items that were schema-congruent but not present in the office, such as books or filing cabinets
* In both the drawing and written recall conditions, P sometimes altered objects to fit their schema (e.g., remembering the trapezoidal table as square or the yellow paper on a chair as being on the desk)
Limitations (3)
- could not verify specific schemas of P before experiment (though pilot study was conducted)
- deception about true purpose of study (necessary to avoid demand characteristics): raises ethical concerns
- inconsistencies about schema-consistent objects being remembered that were not in room
Strengths (2)
- provides strong evidence that schemas influence both encoding and retrieval of episodic memory
- ecological validity due to realistic setting