Business And Media Flashcards
(131 cards)
Absurd
wildly unreasonable, illogical, or inappropriate.
“the allegations are patently absurd”
synonyms: preposterous, ridiculous, ludicrous, farcical, laughable, risible, idiotic, stupid, foolish
Bizarre
very strange or unusual, especially so as to cause interest or amusement.
“her bizarre dresses and outrageous hairdos”
synonyms: weird, wacky, oddball, way out, freaky, off the wall, rum, wacko, bizarro
Distressing
causing anxiety, sorrow or pain; upsetting.
“some very distressing news”
Dreadful
causing or involving great suffering, fear, or unhappiness; extremely bad or serious.
“there’s been a dreadful accident”
synonyms: terrific
Upsetting
causing unhappiness, disappointment, or worry.
“a painful and upsetting divorce”
Marvellous
causing great wonder; extraordinary.
“marvelous technological toys”
synonyms: amazing, astounding, astonishing, awesome, breathtaking, sensational, remarkable, spectacular, stupendous
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Liability
the state of being responsible for something, especially by law.
“the partners accept unlimited liability for any risks they undertake”
synonyms: accountability, responsibility, legal responsibility, answerability, incrimination, blame, blameworthiness, culpability, guilt
Capital
wealth in the form of money or other assets owned by a person or organization or available or contributed for a particular purpose such as starting a company or investing.
“rates of return on invested capital were high”
synonyms: dough, bread, loot, shekels, moolah, the necessary, wad, boodle, dibs
Fluctuation
an irregular rising and falling in number or amount; a variation.
“fluctuations in the yearly values could be caused by a variety of factors”
synonyms: variation, shift, change, alteration, swing, movement, oscillation, undulation, alternation
Supplier
a person or organization that provides something needed such as a product or service.
“every major energy supplier upped their prices”
Asset
a useful or valuable thing, person, or quality.
“quick reflexes were his chief asset”
synonyms: benefit, advantage, blessing, good point, strong point, strength, forte, talent, gift
Rival
a person or thing competing with another for the same objective or for superiority in the same field of activity.
“he has no serious rival for the job”
synonyms: competitor, opponent, contestant, contender, challenger, adversary, antagonist, enemy, foe
Reputation
the beliefs or opinions that are generally held about someone or something.
“his reputation was tarnished by allegations that he had taken bribes”
Diversify
make or become more diverse or varied.
“the trilobites diversified into a great number of species”
Innovative
make changes in something established, especially by introducing new methods, ideas, or products.
“the company’s failure to diversify and innovate competitively”
Forecast
predict or estimate (a future event or trend).
“rain is forecast for eastern Ohio”
synonyms: predict, prophesy, prognosticate, augur, divine, foretell, foresee, forewarn, guess
Revenue
income, especially when of a company or organization and of a substantial nature.
“traders have lost $10,000 in revenue since the traffic scheme was implemented”
synonyms: income, takings, receipts, proceeds, earnings, profit, profits, returns, return
Thrive
(of a child, animal, or plant) grow or develop well or vigorously.
“the new baby thrived”
Restructure
organize differently.
“a plan to strengthen and restructure the department”
Audit
an official inspection of an individual’s or organization’s accounts, typically by an independent body.
“audits can’t be expected to detect every fraud”
Subsidiary
less important than but related or supplementary to something.
“many environmentalists argue that the cause of animal rights is subsidiary to that of protecting the environment”
synonyms: subordinate, secondary, ancillary, auxiliary, lesser, minor, subservient, supplementary, supplemental
Optimise
make the best or most effective use of (a situation, opportunity, or resource).
“to optimize viewing conditions, the microscope should be correctly adjusted”
Opt
make a choice from a range of possibilities.
“consumers will opt for low-priced goods”
synonyms: choose, select, pick, pick out, decide on, go for, settle on, plump for/on, single out