business and stakeholder objectives 1.5 Flashcards
(14 cards)
businesses objectives
survival, growth, profit, market share
The importance of business objectives
Gives direction – Helps the business stay focused on its goals.
Motivates staff – Encourages employees to work towards a common aim.
Measures success – Tracks progress and performance over time.
Guides decisions – Helps make choices that support business goals.
Creates accountability – Makes it easier to track who is responsible.
internal stakeholder groups
owners (sole traders, partnerships, shareholders), managers, employees
external stakeholder groups
customers, suppliers, lenders/banks, government, local community
objectives of internal stakeholder groups
Owners/Shareholders – Want profit and business growth
managers- meet company goals, improve performance
Employees – Want job security, fair pay, good working conditions
how do the different stakeholder groups objectives conflict with each other- Owners vs Employees
Owners may want to cut costs to increase profit
but employees want higher wages and better conditions, which increase costs
objectives of external stakeholder groups
Customers – Want good quality products/services at fair prices and good customer service.
Suppliers – Want regular orders and long-term partnerships.
Local Community – Wants job opportunities, minimal pollution/noise, and support for local causes.
Government – Wants businesses to follow laws, pay taxes, and contribute to the economy.
Creditors (e.g., banks) – Want the business to repay loans on time and remain financially stable.
how do the different stakeholder groups objectives conflict with each other- Employees vs Managers
Employees may want shorter hours or less pressure
managers want maximum productivity and efficiency.
profit
total income of a business
stakeholder groups objectives conflict with each other- Managers vs Shareholders
Managers may focus on long-term growth or employee well-being
while shareholders often want quick returns and higher dividends.
social enterprise
has social objectives as well as an aim to make a profit to reinvest back into the business.
market share
percentage of total market sales held by one brand or business
shareholders
are the owners of a limited company. They buy shares which represent part-ownership of the company.