Business Buying Behavior Flashcards
(3 cards)
1
Q
When a consumer knows more about a product, they tend to research more or less?
A
Less.
2
Q
Buying a house is most likely to be a ___ buying decision?
A
Extensive decision making
3
Q
Which step is not involved in the consumer decision making process?
A. Need recognition B. Information search C. Evaluation of alternatives and purchase D. Negotiation E. Post-Purchase behavior
A
D. Negotiation
