The Marketing Environment Flashcards
(5 cards)
1
Q
Important trends: Natural Resoruces
A
The demand for natural resources will continue to grow, resulting in growing pressure on an already strained global, natural environment.
2
Q
Important trends: Talent pools
A
Talent pools have become global in nature; assimilating talent into the leadership structure of a global company will be a competitive advantage.
3
Q
Important trends: Talent pools
A
Sources of talent are becoming increasingly global
4
Q
Why does Gaga Inc. discuss consumer incomes and purchasing power?
A
Because they are a premium luxury product.
5
Q
Why is Gaga Inc. discussing economic factors?
A
Because he wants to save some budget. He doesn’t have the budget to develop new distribution channels.
