Business Paper 2 Flashcards
(51 cards)
What are the two ways of internal finance?
Retained profit, sale of assets
What is a benefit to retained profit?
No interest has to be payed
What is a drawback to retained profit,
Once spent it is gone and you cant use
What is a benefit to sale of assets?
No interest needs to be paid
What is the drawback to sale of assets?
You may have sold the thing you might need in the future
What are the external sources of finance?
Loan and share capital and stock market floatation
What are the benefits to loan capital?
You get a lot of money fast
What are the drawbacks to loan capital?
You have to pay interest
What are the benefits to share capital
You get a lot of money fast by selling shares
What are the drawbacks to share capital?
Dilution of control
What are drawbacks to a plc?
People are motivated financially so they will care more about money rather than the business
What is in the design mix?
Function, aesthetic, cost
What is in the product life cycle?
- Development
- Introduction
- Growth
- Maturity
- Decline
What is product differentiation
Basically unique selling point
What are some ways of extension strategies?
Flavour, packaging, sales
What is competitive pricing?
Charge a lower or similar costs to competitors
What is cost plus pricing?
Pricing your product via cost of making the product then adding how much profit you want on the end
What is penetration pricing?
Low to high pricing, this attracts customers
What is premium pricing?
The price is set high to highlight its a luxury product
What is price skimming?
Where you set your price high then reduce it slowly over time
What are some influences on price?
Tech, competition, market segments, product life cycle
What are some ways to promote your business?
Advertising, sponsorship, product trials, special offers , branding
What are some technological ways of promoting?
Targeted advertising online, viral advertising on social media, e newsletters
What are the two things that place covers?
Where the product is sold and how it is sold