Business plan Flashcards
(9 cards)
What is a business plan
statement outlining nature of business and info on its functional areas the way in which a business will attempt to achieve objectives giving cleat idea of operation and direction
Core components of plan
-Executive statment
-Hr plan
-Marketing plan
-Operations plan
-Financial plan
What may the executive statement contain
-overview of aims and objectives and strategies to achieve them
What may the hr plan contain
-number of employees
-skills and experience and qualifications they require
What may the financial plan contain
-sales forecasts
-cash flows
-profit and loss diagrams
What may the marketing plan contain
-market research carried out
-size of market
-level of competition
Benefits of business plan
-sets out objectives and strategies-making it easier for business to obtain these goals
-outline marketing strategy understanding size of market and potential competition
-gain finance from banks and lending firms
-clear idea if direction and strategy
-highlights strengths and identifies problems that can he dealt with
What may the operations plan contain
-where business is located
-production methods
Drawbacks of plan
-not gurenteed success
-external factors may lead to success or failure such as goverment policies or economic upturn
-was plan constructedv by qualified individual
-cost in research in time and money