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ch 1 2 Flashcards

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1
Q

the application of scientific method for the truth about business phenomena.

A

business researcjh

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2
Q

is more than conducting a survey

A

business research

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3
Q

the term connotes ______________ wherein the researcher takes another, more careful look at the data to discover all that is known about the subjcet

A

patient study and scientific investigation

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4
Q

is an essential tool for management in virtually all problem solving and decision making activities

A

buisness research

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5
Q

is conducted to address specific business decision for a specific firm or organization. you want to be a problem solver

A

applied business research

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6
Q

conducted without a specific decision in mind that is usually does not address the needs of a specific organization. it attemps to expand the limits of knowledge in general and not aimed at solving a particular pragmatic problem. you want to be a trendsetter

A

basic business research

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7
Q

is the way the researchers go about using knowledge and evidemce to reach objective conclusions about the real world

A

scientific method

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8
Q

it ensures objectivity in gathering facts and testing creative ideas for alternative business strategies

A

scientific method

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9
Q

the three managerial value of business research

A

product oriented, production oriented, and market oriented

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10
Q

emphasizes the technical superiority of the product

A

product oriented

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11
Q

production focuses on the efficiency and effectiveness of the product

A

production oriented

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12
Q

usually very large firms

A

production oriented

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13
Q

focuses on how the firm provides value to customers than on the physical product

A

marketing oriented

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14
Q

our interrelated stages of implementation of business startegy

A

identifying problems or opportunities, diagnosing and assessing problems or opportunities, selecting and implementing a course of action, and evaluating the course pf action

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15
Q

the prime managerial value of business research

A

it provides info trhat provides the decision making process

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16
Q

is the formal and objective measurement appraisal of the extent a given activity, project, or program has achied its objectives.

A

evaluation research

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17
Q

regularly, perhaps routinely provides feedback for the evaluation and control of recurring business activity

A

performance monitoring research

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18
Q

when is the business research needed? the determination of the need for the research centers on:

A

time contraints, availability of data, nature of business decision, benefits vs cost

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19
Q

systematic reserach takes time. management bbelievs that a decision must be made immediately, allowing no time for research.

A

time constraints

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20
Q

mmanagers ussually already possess enough data to make decision withoth additional research. when they lack of adequate info, the research must be considered

A

avalability of data

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21
Q

does not require substanial investment may not seem to warrant substantial expenditure for research

A

routine tactical decison

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22
Q

is not totally independent of the next issue to be considered, the benefits vesus the costs of the research

A

nature of decision

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23
Q

must identify the alternative courses of action and then weigh the value of each alternative against its cost. business research can be tought of as an investment alternative

A

benefits vs cost

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24
Q

facts or recorded measures of a certain phenomena

A

data

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25
data formatted to support decision making or define the relationship between two facts
information
26
inventory systems use ______ to create information
data
27
the subset of data and information that actually has some explanatory power enabling effective decisions to be made
business intelligence
28
analyze the data statistically and wrote research reports
analyst
29
four characteristics to help determine how useful data may be
relevance, quality, timeliness, and completeness
30
refelecting how pertinent these particular facts are to the situation at hand.
relevance
31
facts about things that can be changed
relevant data
32
a degree that data represent the ture situation
data quality
33
are accurate, valid, and reliable. represent the reality faithfully
high quality data
34
out of date informations can lead to poor decisions. business informations must be timely, provided at the right time
timeliness
35
data are current enough to be relevant
timeliness
36
having the right amount of information. managers must have sufficient information about all aspects of their decisions
completeness
37
is a blend of previous experienc, insight and data that forms organizational memory
knowledge
38
also known as organizations intellectual capital. is the process of creating an inclusive, comprehensive, easily accesible organizational memory
knowledge memory
39
is presented in a way that helps managers comprehend and act on the informations and make better decisions
knowledge
40
are particularyly useful in making data available accross functional areas of the firm
knowledge management systems
41
organized collection of computer hardware, software, data, and personnel designed to capture, store, update, ,manipulate, analyze, and immediately display info about worldwide business activity
global information systems
42
focuses on marketing and the customers. it can be about behavior, patterns, preferences, habits, etc.
market research
43
focuses on the different aspect of business
business research
44
provides knowledge regarding the organization, the market, the economy, or another area of uncertainty
management
45
nature of business research
management, finance, human resource, and marketing
46
is a system that helps decision makers confront problems through direct interaction. to store data and transform them ino organized informaion that is easily accesible to managers
decision support system
47
collection of raw data arrange logically and organized in a form that can be stored and processed by a computer
database
48
is a process of allowing important day to dat operational data to be stored and organized for simplified access
data warehousing
49
accumilated records resulting from point og sale recordings
scanner data
50
systems ability to gather several types of interrelated data
single source data
51
contain numerical for analysis and forecasting
statistical database
52
competitors and customers financial data such as income statements and balace sheets
financial database
53
having major impact on many goods and sevices
video databases and streaming media
54
is a type of exchange that occurs when one company's computer system is intergrated with another computer system
electronic data interchange (edi)
55
refers to that portion of internet that is made up with servers that support the interval system
world wide web (WWW)
56
retrieval system that organizes info to doc
web pages
57
expansion of knowledge and search for the truth
theory building
58
consist of coherent set of general propositions that offer of some explanations of some phenomena by describing the way other things correspond to these phenomena
theory
59
two purpose of theory
understanding and predicting
60
is essentially a process of decribing phenomena at incresingly higher levels of abstraction
theory development
61
generalized idea about class or objects, attributes, occurences, or processes that has been given a name
concept or construct
62
are statements concerned with the relationships among concepts. it explains logical linkage among certain concepts
propositions
63
formal statements explaining formal outcomes
hypothesis
64
something has been examine against reality using data
empirical testing
65
researchers make observations or gather impirical data t verify the theories
verifying theory
66
logical process of deriving a conmclusion about a specific instance beased on a known general premise or something known to be ture
deductive reasoning
67
iis a logical process of establishing a general proposition onn the basis of observation of particular facts
inductive reasoning
68
is a set of prescribe procedures for establishing and connecting theoretical statements about events
the scientific method
69
steps involve in the application of scientific method
1. assesment of relevant and existing knowledge of phenomenon, 2. formulation of concepts and propositions, 3. statement of hypothesis, 4. design of research to design the hypothesis, 5. aquisition of meaningful empirical data, 6. analysis and evaluation of data, 7. proposal of an examination of te phenomenon and statement of new problems raised by the research
70
it occurs when the managers choose alternative ways of resolving problems or pursuing opportunities
decision making
71
the manager grasp the general nature of desired objectivs, but the information about alternatives is incomplete
uncertainty
72
the nature of the problem itself is unclear
ambiguity
73
types of business research
descriptive, causal, exploratory
74
is conducted to clarify ambiguos situations or discover potential business opportunities.
exploratory research
75
describe the characteristics of objects, people, groups, org, or environments.
descriptive research
76
seek to identify cause and effect relationships
causal research
77
stages in research process
1. defining the research objectives, 2. planning a research design, 3. planning a sample, 4. collecting the data, 5. analyzing the data, 6. formulating the conclusions and preparing the report
78
is used because conclusions from research studies can generate new ideas and knowledge that can lead to further investigation
circular flow concept
79
often used to describe the objectives to research the client
deliverables
80
is the master of plan that specifies the methods and procedures for collecting and analyzing the needed information
research plan
81
process of gathering or collecting info
data gathering stage
82
is the part of the data processing and analysis stage
editing and coding
83
checking the data collection forms for omissions, legibility, and consistency in classification
editing
84
corrects problems such as interviewer errors before the data are transferred to the computer
editing
85
is the application of reasoning to inderstand the data that have been gathered
data analysis
86
meaning that employees of the company that will benefit from the research project actually perfrom the research
in house
87
meaning that the company that will benefit from the research results hires an independent, outside firm to perf. the research project
outside agency
88
an independent research firm contracted by the company that actually will benefit from the research
outside agency
89
the application of morals to behavior related to the exchange environment
business ethics
90
princiles that reflects beliefs about what is ethical and what is unethical
moral standars
91
refers to a situation in which one chooses from alternatives courses of actions each with different ethical implicatiosn
ethical dillema
92
when an individual understands what the researchers wants him or her to do and consents to the research study
informed consent
93
the info involved in the research study will not be shared with others
confidentiality

BADM 26 (4 decks)

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