Ch 1: introduction to rhetoric Flashcards

1
Q

rhetoric: often viewed in a negative light, however it is merely the “art of

A

persuasion

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2
Q

aristotle’s definition of rhetoric: “the faculty of observing in any given case the

A

available means of persuasion”

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3
Q

those who use rhetoric are targeting a

A

specific audience

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4
Q

the audience is the group that

A

hears or reads a text

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5
Q

text: a cultural work that

A

can be investigated

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6
Q

occasion refers to the … in which a text was presented

A

time and location

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7
Q

occasion is related to …

A

context

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8
Q

occasion is the “…, …, .., and … surrounding the text”

A

circumstances; atmosphere; attitudes; events

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9
Q

texts have a purpose which is what the author

A

intends for the audience to receive from the text

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10
Q

rhetoric involves the establishment of a relationship between

A

speaker, audience, and subject

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11
Q

aristotelian triangle explains the relationship between

A

speaker, audience, and subject

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12
Q

speaker:

A

creator of a test

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13
Q

the role that the speaker assumes as he/she is delievering a speech is the

A

persona

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14
Q

subject: topic being

A

discussed (not purpose)

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15
Q

SOAPSTone is an acronym that represents factors that are to be considered when

A

analyzing the rhetorical situation of a text

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16
Q

S:

A

subject

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17
Q

O:

A

occasion

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18
Q

A:

A

audience

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19
Q

P:

20
Q

S:

21
Q

rhetorical appeals:

A

ethos, logos, pathos

22
Q

ethos is employed to establish

A

credibility

23
Q

ethos encourages audience to

A

trust the spekaer

24
Q

appeals to ethos incorporates the establishment of

A

common ground

25
reputations are influential in regards to
appeals to ehtos
26
ethos can also be established through:
expertise, knowledge, experience, sincerity
27
automatic ethos:
automatically brings ethos to the rhetorical situation
28
logos refers to the utilization of logic in the form of
examples, facts, statistics, etc.
29
creating a logical argument often involves defining the terms of the ... and identifying connections such as ..
argument; causality
30
counterargument:
opposing argument
31
counterarguments can be anticipated and addressed to
appeal to logos
32
concession: acknowledging a
counterargument
33
refutation: ... counterargument
repudiates
34
concession and refutation appeal to logos by demonstrating that you understand a viewpoint ..., you've ..., and you ...
other than your own; thought through other evidence; stand by your view
35
pathos: appeals to the audiences "..., ..., .., and ..., on the one hand, or ... and ..., on the other"
emotions; values; desires; hopes; fears; prejudices
36
pathos is .. and ...
propagandistic; polemical
37
propagandistic:
relating to propaganda
38
polemical:
controversial, hostile
39
pathos involves use fo
anecdotes, imagery, and figurative language
40
connotation: meaning ...
behind a word
41
images can evoke ... from the audience
significant emotional responses
42
utilizing humor can make the audience more ... including ideas that are ...
receptive to a new idea; contrary to the beliefs of the audience
43
visuals frequently present
argumens
44
visuals can be analyzed using
SOAPSTone
45
there can be appeals to .... in visuals
ethos, logos, and/or pathos