Ch 1 Media Convergence Flashcards Preview

World Of Media > Ch 1 Media Convergence > Flashcards

Flashcards in Ch 1 Media Convergence Deck (12):
1

Idea that our media combines together through the internet (digital), disruptive to traditional advertising model

Convergence

2

Technical features that allow media to achieve goals and communication channels that allow users to perform useful functions(limit to the twitter function)

Affordances

3

Audience research method to target content for audience subgroup based on demographic info

Narrowcasting

4

Communication process applied to broadcast media ( has 4 parts)

SMCR

5

Tv networks, radio stations

Source

6

Words, sounds, moving images

Message

7

Studio equipment (in between message and channel)

Encoder

8

Broadcast transmitter

Channel

9

Radio, TV sets (in between channel and receiver)

Decoder

10

Viewer/ lister

Receiver

11

Idea that servicer providers have to provide the same service regardless of the speed that flow of content

Net neutrality

12

Gap in internet usage between rich and poor

Digital divide