Ch 14 Media Impacts And Behavior Flashcards Preview

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Flashcards in Ch 14 Media Impacts And Behavior Deck (15):
1

What brings causes; causes of media effects

Independent

2

The outcomes, consequences, effects of media exposure

Dependent variable

3

Notion that there are political leanings in the way that media is presented

Media bias

4

Differing beliefs, knowledge, mass communication

Impacts of media

5

Bad on learning ,health, violence, equality

Effects of the media

6

Society’s technology determines the development of social structure and cultural values

Technological determinism

7

The more the media covers the more people think of it

First level agenda setting

8

More coverage of attributes the more that someone will have an opinion or those attributes

Second level agenda setting

9

The way In which you sway or protray a story

Framing

10

Journalist get to decide what’s news worthy

Gatekeeping

11

Media as an expected outcome

Social learning theory

12

Powerful direct effect in society because of media example World War II propaganda

Hypodermic needle theory of media affects

13

Mass media exposure makes a viewpoint of the world that is not consistent with reality

Cultivation theory

14

Siri that audience actively seek out media to meet their needs(edu, interaction)

Uses and gratifications

15

Served as the new sample of classical conditioning social learning reward and punishment

The bobo doll experiment