Ch. 4 - Area Public Information Officer Flashcards
(18 cards)
What are necessary qualities for a PIO?
Communication, professionalism/courtesy, appearance, awareness, ability to make decisions, stability, motivation, enthusiasm, experience, knowledge, news judgement, marketing, and technology
The attire for the PIO ____ be at the discretion of the commander.
Shall
High visibility activities such as television interviews, emergency incidents, DUI checkpoints, etc., are better served by a ______ officer.
Uniformed
What are roles and responsibilities of PIO - External duties?
- Planning, developing, and instituting media events/communications related to accomplishing the mission and goals of the Department as specified in the Strategic Plan.
- Proactively disseminate information vital to the mission and goals of the Department.
Every proactive media encounter should project a positive and professional image of the Department. Topics may include:
(a) Traffic safety messages. Targeted enforcement and education campaigns provide a great opportunity for getting the message out.
(b) High profile arrests of wanted subjects, drug interdictions, etc.
(c) Good deeds done by the CHP and its employees. Highlight individual officers or groups of officers involved with community projects, volunteer organizations, etc.
(d) New technology (always approach this subject with budget issues in mind).
(e) Local impact as a result of or related to statewide or national news stories.
(f) Grant-funded projects and related events.
How does a PIO establish a positive working relationship with all local news media?
(1) Get to know reporters, editors, camera operators, and their needs. The relationship with local media should not be limited to telephone interviews, press events, and field interviews.
(a) Take the time to visit their studio, newsroom, etc. and learn more about their operations.
(b) Invite them to participate in ride-alongs, including opportunities to observe daily happenings within the Department.
The media will frequently request statistics, regarding collision or traffic citation data, from the Area PIO.
Where should PIO forward the media request to?
California Statewide Integrated Traffic Records System at (916) 843-4230.
What is The Key Contact Program?
a networking system for departmental representatives and elected officials, carried out at the local level, intended to augment the state-level activities of Office of Special Representative (OSR).
Key contact activity shall be reported on the CHP ____
320, Public Affairs Activity Summary
What are Roles and responsibilities - Internal duties for a PIO?
Notifications, incident alert, cooperative attitude, training of area personnel, and grant management
An officer’s or sergeant’s time assigned to provide information to the public and news media relating to departmental operations, programs, or objectives should be documented under what best for ATS?
Beat 809 – Public Information.
When issuing CHP 215s and other enforcement documents, in the Area of assignment, PIOs shall enter what beat on all documents?
Beat 809
Public Information/Community Outreach Officers shall utilize the CHP ____, Public Affairs Activity Summary, to prepare and forward a quarterly Public Affairs Activity Summary report to their respective commanders.
CHP 320
The PIO is responsible for coordinating the news media for which emergency incidents?
event of disasters, riots, major traffic incidents, etc.
The PIO _____ be ready to respond to critical incidents, large-scale incidents, and local incidents to fulfill the roles and responsibilities
Should
The ____ is a member of the command staff responsible for interfacing with the public and media or with other agencies requiring information directly from the incident.
PIO
Statements to the press when an officer involved shooting occurred shall be made by one person, preferably the?
commander or a representative from the agency with investigative authority.
What part of the funeral planning is the PIO responsible for?
(a) All news releases.
(b) Media inquires.
(c) Television coverage.
(d) Videotape for family (if requested).
(e) Photographs.
(f) Other duties the PIO may be responsible for are listed in HPH 10.13.
