Ch. 5 - Interaction with The Media Flashcards
(17 cards)
Good media relations are largely a matter of?
attitude and approach
If the media is fair and balanced then negative information will be reported as well as ?
positive information
f the relationship with the media is strong, when something goes wrong, they will be more willing to be?
understanding
One role of the PIO is to?
educate the media and public about the Department’s philosophy, strategic plan and goals, including programs and practices to ensure success.
Problem situations or circumstances unfavorable to the Department should never be covered up as this tends to?
make the exposure more caustic when the story does appear
Knowing a problem situation is about to surface, the involved command should?
take steps to have all pertinent facts at hand and should consider being proactive and provide our view of the story first.
Failure to deal forthrightly with problem situations can be interpreted by media as
Lack of credibility
Consider wearing civilian attire when being interviewed or at a press conference regarding?
negative or unfavorable news
A negative story is opportunity to:
(1) Get our side of the story out to the public.
(2) Build respect and credibility with media.
This radio code is used by the field to request media notification of a significant traffic incident or other newsworthy event(s).
Notify press CODE 20
General News Releases are?
(1) Periodic statistical report
(2) Statements by the local commander regarding Area or departmental
activities or issues of local community interest.
(3) Headquarters prepared releases intended for field distribution.
(4) Occurring less frequently than collisions/incident reports, field news
releases offer an opportunity to inform the public of departmental activities.
Feature Stories are?
Feature stories usually are based on unusual situations, departmental functions or activities of human interest.
Releases are divided into what three categories?
a. Media Advisory - invites the media to cover an even
b. Press Availability - announces an event or opportunity in which an employee (i.e., Chief, Area commander, PIO) is made available for an interview with the media.
c. News Release - a summary of an event or subject including quotes from participants and pertinent information.
What are the 4 C’s that you should follow to be respected by the media?
- Clarity
- Control
- Consistency
- Confidence
When is the best time for a Planned Press Conference/Media Event?
mid-morning or early afternoon
If a large-scale or newsworthy incident (local or national) takes place prior to the press conference starting, consider?
postponing it until a later time or date.
What does a press packet include?
(a) Order of events.
(b) List of speakers and titles.
(c) News release.
(d) Fact sheets, statistics, maps, charts, etc.
(e) Pamphlets and handouts.
(f) Photographs or video on compact disc or digital video disc.
