Ch. 7 - Print, Televsion, Radio, Internet, And Social Media Flashcards
(11 cards)
True or false
Print media allows the opportunity for the writer to tell the full story.
True
What are Tips on doing the newspaper and magazine interview:
(1) Pay attention to details and facts.
(2) Be aware of your own or the Department’s previous statements on the
issue.
(3) Understand the newspaper’s readership and any targeted concerns they may have.
What’s should you avoid when a interview is done inside an office?
avoid backdrops such as disorganized work spaces, personal family photos, employees on break or involved in other non-work-related activities, etc.
What’s should the interviewer do to prepare Before a interview begins
the interviewer should be asked what types of questions will be asked so the interviewee is not seen fumbling around for information.
What are some Tips on Doing the Television Interview?
1) Ask the reporter in advance what they want to know.
(2) Do your research.
(3) Check your uniform and grooming.
(4) Relax. Be yourself and be confident.
(5) Stay on message. What you want to say, not what they want you to say.
(6) Keep sound bites short - eight seconds is the average.
(7) Present simple facts.
(8) Your comments, as well as any video, will be edited.
(9) Long sound bites will normally not be used and could be edited to change
your message.
(10) If you make an error, correct yourself and start the thought over. This is more difficult in a live interview – do not get flustered.
(11) Look at the reporter, not into the camera lens.
(12) If it is nighttime give your eyes a chance to adjust to TV lights.
(13) Do not go “off the record” or say anything you do not want aired while the camera is running.
(14) Remember you are talking to one person, speak in a normal volume.
Tips for Public Service Announcements?
1) These are short traffic safety messages ranging from 10 to 60 seconds that are recorded at the station by the PIO.
(2) For best results, prepare a written script that should include the use of your name and the station’s call letters.
(3) Ensure all PSAs are approved, through channels, by the Office of Community Outreach and Media Relations (COMR) prior to being recorded.
Tips on doing the radio interview?
(a) Radio is a very useful medium for the CHP because listeners are frequently in their vehicles.
(b) Talk shows are opinion shapers and draw public attention.
(c) Radio news repeats a story often which means a larger audience.
(d) Speak clearly, speak in a normal voice and do not shout.
(e) Keep it short and clear. Sound bites should be 10 seconds or less.
(f) The radio station will do several versions of the same story with
different sound bites or different facts.
What is the purpose of social media?
Social media provides a new and potentially valuable means of assisting the Department and its personnel in meeting media relations, community outreach, problem-solving, investigative, crime prevention, and related objectives.
What’s is the benefit of social media?
(1) Represents additional means of communicating with the public almost immediately, but not as a substitute for conventional media.
(2) Provides an opportunity for better outreach using current mediums used by younger generations.
(3) Provides a means of establishing new relations with the media and the public as well as positively increasing the agency’s reputation.
What’s are some uses for social media?
- public education
- Emergency notifications and crisis communications
What are Recommendations for Using Social Media.
- Always include links to the Department’s social media presence in news releases and other marketing tools.
- Social media are rooted in interaction and conversations. Seek feedback from followers. Respond to comments and requests in a timely manner.
- Posting regular updates helps build credibility with your audiences. They will see the Department values social media as an information resource that is current and useful.
