Ch 6 Flashcards
(31 cards)
Outlines the organization’s purpose, premise, values, and direction
Mission
Set by and for top management. Focuses on broad general issues.
Strategic Goals
Set by and for middle managers. Focuses on how to operationalize actions necessary to achieve strategic goals.
Tactical Goals
Set by and for lower level managers. Concerned with shorter term issues associated with tactical goals.
Operational Goals
Balancing and reconciling possible conflicts among goals.
Optimizing
Goals serve 4 important purposes:
1) Provide guidance and unified direction
2) Affects other aspects of planning
3) Motivate employees
4) Provide an effective mechanism for evaluations and control
Plans developed to achieve strategic goals. A general plan outlining decisions of resource allocation, priorities, and action steps necessary to reach strategic goals.
Strategic Plans
Developed to implement specific parts of a strategic plan
Tactical Plans
Focuses on carrying out tactical plans to achieve operational goals.
Operational Plans
Covers many years, perhaps even decades
Long-range Plan
Somewhat less tentative and subject to change than is a long-range plan. Usually 1-5 years.
Intermediate Plan
Timeframe of a one year or less. Affect’s the manager’s day-to-day activities
Short-range Plan
Used to operationalize any other kind of plan
Action Plan
Designed to allow the company to react to unforeseen circumstances
Reaction Plan
Who is responsible for planning:
1) Planning Staff
2) Planning Task Force
3) Board of Directors
4) CEOs
5) Executive Committee
6) Line Management
Determination of alternative courses of action to be taken if any intended plan is unexpectedly disrupted or rendered inappropriate.
Contingency Planning
Steps for Contingency Planning
1) Develop plan
2) Implement plan
3) Specify indicators
4) Complete plan
Set of procedures the organization uses in the event of a disaster or other unexpected calamity.
Crisis Management
Developed to carryout a course of action that is not likely to be repeated in the future.
Single-use Plan
Plan used for a LARGE set of activities
Program
Similar to a program but is generally of less scope and complexity.
Project
Used for activities that recur regularly over a period of time.
Standing Plans
Specifies the organization’s general response to a designated problem or situation
Policy
A standard plan that outlines the steps to be followed in particular circumstances
Standard Operating Procedure (SOP)