CH11

Question 1

retailing

Answer 1

all activities involved in selling, renting, providing goods to the customers for use

Question 2

independent retailer

Answer 2

offers customers convenience, quality personal service and an opportunity to shop local

Question 3

corporate chain

Answer 3

has buying power that allows it to bargain with manufacturers to obtain good service or volume discounts and consistency regardless of the location you visit

Question 4

contractual system

Answer 4

involve independently owned stores that band together to act like a chain, in order to take advantage of volume discounts, common branding and operational efficiencies

Question 5

retailing mix

Answer 5

1. level of service
2. merchandise mix
3. store atmosphere
4. retail price
5. promotions

Question 6

non store retailing

Answer 6

1. vending machines
2. TV home shopping
3. direct marketing
4. direct mail and catalogue
5. telemarketing
6. direct selling

Question 7

online retailing

Answer 7

online retailing allows customers to search, evaluate and order through the internet

Question 8

merchant wholesaler

Answer 8

independently owned firms that take title to the merchandise they handle

Question 9

manufacturer agent

Answer 9

work for several producers and carry non-competing, complementary merchandise in an exclusive territory

Question 10

selling agent

Answer 10

represent a single producer and are responsible for the entire marketing function of that producer

Question 11

brokers

Answer 11

independent firms or individuals whose principal function is to bring buyers and sellers together to make sales