CH3 Flashcards
(8 cards)
1
Q
purchase decision process
A
- problem recognition
- info search
- evaluation of alternatives
- purchase
- evaluation of purchase
2
Q
routine problem solving
A
purchase requiring little to no effort
3
Q
limited problem solving
A
compare and decide upon different brands
4
Q
extended problem solving
A
involves time and consideration
5
Q
5 situational influences
A
- purchase task
- social surroundings
- physical surroundings
- temporal effect
- antecedent state
6
Q
psychological influences
A
- motivation
- perception
- values and beliefs
- consumers lifestyle
7
Q
lifestyle
A
pattern of living expressed by activities, interests, opinions
8
Q
socio-cultural influences
A
- personal
- family
- risk
