CH2

Question 1

6 areas in marketing environment

Answer 1

1. demographic forces
2. socio-cultural forces
3. economic forces
4. technological forces
5. competitive forces
6. regulatory forces

Question 2

environmental scan

Answer 2

process of continually acquiring info on events outside of an organization to identify trends, opportunities and threats

Question 3

steps in environmental scan

Answer 3

1. collect facts and identify trends
2. determine the impacts
3. evaluate and implement ideas