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business
> ch17 marketing strategy > Flashcards
ch17 marketing strategy Flashcards
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business
(29 decks)
ch1 bus. activity
ch2 clas. of bus.
ch3 enterprise bus growth and size
ch4 types of business organizations
ch5 bus organiz. and stakeholders obj
ch6 organization and managment
ch7 recruitment selection and training of emp
ch8 motiv. emp
ch9 int and ex comunication
ch10 marketing compt. nd the customer
ch11 market research
ch12 MM product
ch13 MM price
ch14 MM place
ch15 MM promotion
ch16 tech. and the marketing mix
ch17 marketing strategy
ch18 production of goods and services
ch19 costs scale of prod and break even analysis
ch20 acheiving quality prod
ch21 location decisons
ch22 bus finance need and resources
ch23 cash flow forec. and working capital
ch24 income stat.
ch25 balance sheet
ch26 analysis accounts
ch27 economic issues
ch28 envo and ethical issues
ch29 bus and the int economy