changing media rep of age

Question 1

HEINTZ KNOWLES (CHILDHOOD)

Answer 1

more realistic portrayal of issues from a child’s point of view rather than the adults
^ iCarly, inside out, horrid henry

Question 2

POSTMAN (CHILDHOOD)

Answer 2

> idea of childhood has begun to
disappear as children interact
more with the media
adults and children share the
same music, sports, language, film
^ exposed to adult content - GRAND
THEFT AUTO, SIDEMEN

Question 3

OSGERBY

Question 4

LEE ET AL (ELDERLY)

Answer 4

. old people are underrepresented
. 15% of ads - 90% were positive
. older men are much more visible
+ more likely to be associated with
high status
. older women generally associated
with the family + proverty

Question 5

BIGGS (ELDERLY)

Answer 5

. large number of older people
appearing in soap operas
. older people as more active

Question 6

CARRIGAN AND SZMIGIN (ELDERLY)

Answer 6

ads were now targeting older people as consumers - positive images of aging and positive roles for older people