trad media rep of social class

Question 1

NAIRN (UPPER)

Answer 1

monarchy colluded with media to reinvent itself as ‘the royal family’
^ like us but not like us - lives
presented as a soap opera
“Princes Kate’s ‘top priority’ as royal embraces ‘most important role’ after cancer battle” - EXPRESS

Question 2

SCOTT (UPPER)

Answer 2

upper class exercise social closure - maintain their boundary between them and other classes
^ they’re hidden in the media -
they’re not like other class groups -
elite

Question 3

NEWMAN (UPPER)

Answer 3

. media is used as a distraction technique
. over focuses on extravagant consumer goods - only accessible to the rich - if media is obsessed, we as consumers become obsessed
. distraction for working class to fantasise - never be able to reach this status

Question 4

OWEN JONES (MIDDLE)

Answer 4

. middle class is over represented
. representations will be positive as they’re created by middle class journalists
^ FRIDAY NIGHT DINNER
- nuclear family, elaborated code,
guest plates + bowls

Question 5

LEECH (MIDDLE)

Answer 5

. ideal lifestyle
. cereal packet family
. laden (full) with assumptions that
aimed to normalised the image of
what a family should have
^ CEREAL FOR DINNER AD - nuclear
family

Question 6

EHRENREICH (MIDDLE)

Answer 6

. working class are often shown as
beneficiaries of middle class help
and advice
. experts
. resourceful, cultured, helpful
^ SUPERNANNY “ saves the day to
‘control the children’ “

Question 7

NEWMAN (WORKING)

Answer 7

. few films, sitcoms, dramas which give a realistic image of the everyday life of the working class
. despite importance section of society
. unflattering and pitying light
^ HOMER SIMPSON - blue collar
head of the household who’s
presented as stupid

Question 8

OWEN JONES (WORKING)

Answer 8

chavtainment
. “bigoted, slothful and aggressive”
^ little britain, coronation street,
jeremy kyle

Question 9

GLASGOW MEDIA GROUP (WORKING)

Answer 9

portray ‘unreasonable’ workers as making trouble for ‘reasonable’ middle class employers
^ THE OFFICE UK

Question 10

BAUMBERG ET AL (UNDER)

Answer 10

. benefits stigma in britain
. 29% of news stories referenced
fraud - 0.7% of all benefits claims
are fraudulent
. scrounging from the welfare state
(benefits)
. undeserving, dishonest, outsider
status (immigrant)
^ BBC - ‘gang jailed over £50M
benefit fraud’

Question 11

GOLDING AND MIDDLETON (UNDER)

Answer 11

. welfare issues weren’t discussed
unless they were connected to
other social issues such as crime,
fraud or sex
. this demonisation of the
underclass has lead to justifying
cuts in welfare state funding

Question 12

PRICE (UNDER)

Answer 12

poverty porn
^ BENEFIT STREET - media exploiting
the participants + their lifestyle in
order to shock + entertain the
audiences