changing media rep of gen

Question 1

GILL (WOMEN)

Answer 1

now presented as active, independent, sexually powerful and not passive objects of the male gaze
> heterosexually desired ‘midriff’
> vengeful sexy woman
> hot lesbian
e.g. ‘this girl can’ advert
= normal for bodies to jiggle +
normalise women in ‘men’s’ sports
“sweating like a pig feel like a fox”

Question 2

WESTWOOD (WOMAN)

Answer 2

transgressive female roles - females are now presented breaking hegemonic roles

Question 3

GLASCOCK (WOMEN)

Answer 3

range of femininities
e.g. Merida ‘feminist princess’ + Shuri
from Black Panther

Question 4

GAUNTLETT (WOMEN)

Answer 4

> more open to having female lead
characters, however very depended on
appearance
magazines = women should do their
own things
e.g. Lady Gaga “I was born this way” and
“I’m still something if I don’t got a
man, I’m a free woman”

Question 5

EASTHORPE (MEN)

Answer 5

glossy magazines suggesting that:
> men are emotionally vulnerable
> they should treat women as equal
> they should care more about their
appearance
e.g. GQ + Levi’s Laundrette advert

Question 6

WHANNEL (MEN)

Answer 6

> David Beckham media representation
are fluid
traditional ‘real man’ = good looks,
football skills, competitive spirit, his
commitment
metrosexuality = emotional
commitment to his family + great deal
of time effort + money on his image