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Flashcards in Chap 10 Deck (10)
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1

Media planning

Decisions involved In delivering promotional messages to prospective purchases and/or users of the brand

2

Media objectives

Best way to deliver MSgs

3

Media strategy

How you're going to use media

4

Media tactics

How to execute media strategy

5

Medium

General category if available delivery system which includes broadcast media etc.

6

Media type

Individual media within a medium, TV. Radio etc

7

Media class

Evaluation

8

Reach

Measure of # audience mmbers

9

Coverage

Potential audience might reach thru the medium

10

Media vehicle

Sort of like different categories in the magazine, love, hockey, etc.