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Flashcards in chap 8; Deck (10)
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1

creative execution style

the way a msg appeal is presented.

2

how many creative executive styles are there?

11

3

creative execution style : straight sell + example.

basically they buy tv ads, and it's quite obvious they're selling.

4

scientific / technical evidence

scientific studies that were done.

5

demonstration

how this shit is used.

6

comparison

can be indiret or visual , like apple vs microsoft. those ads apple has up of a cell getting hacked.

7

testimonial

someone saying something great about it.

8

slice of life

real life encounter someone has with this product, which many people consider this shit phony.

9

animation

cartoons.

10

personality symbols

dogs for fido, some alchol guy drinking whiskey.