Flashcards in chap 8; Deck (10)
creative execution style
the way a msg appeal is presented.
how many creative executive styles are there?
creative execution style : straight sell + example.
basically they buy tv ads, and it's quite obvious they're selling.
scientific / technical evidence
scientific studies that were done.
how this shit is used.
can be indiret or visual , like apple vs microsoft. those ads apple has up of a cell getting hacked.
someone saying something great about it.
slice of life
real life encounter someone has with this product, which many people consider this shit phony.