Chap 5

Question 1

what are the publics

Answer 1

• internal
  -external
• primary
• secondary
  -media

Question 2

internal public

Answer 2

Employees, shareholders, and other individuals
directly associated with the organization

Question 3

external public

Answer 3

Customers, suppliers, media, government agencies,
and the general public

Question 4

primary public

Answer 4

Key stakeholders who have a direct interest or
involvement in the organization’s activities.

Question 5

secondary public

Answer 5

Indirect stakeholders who may be affected by the organization’s actions or decisions.

Question 6

media public

Answer 6

Journalists, reporters, bloggers, and other members of the media who can shape public opinion about the organization.

Question 7

media relations

Answer 7

Media relations in public relations involve managing the relationship between an organization and the media to promote positive coverage, manage crises, and disseminate information to the public through various media channels.