Chapter 1 Flashcards
(50 cards)
What is psychology?
The scientific study of behaviour and mind. Uses the scientific method.
Empiricism
The view that knowledge arises directly from what we observe and experience.
Dualism
A philosophical position that the mind and body are separate entities.
Problem: by placing the mind as an inherently immaterial, unknowable agent that forces its will upon the body, it is removed from the realm of scientific inquiry.
3 Branches of Psychology
- Basic Research
- Application
- Clinical work
- Basic Research
- Attempt to understand the fundamental principles that govern behaviour and mind.
- Conducted with healthy people, not clinical populations.
- The “how” & “why” of behaviour
- Has no regard how the information will be used
- Useful because if psychologist has understanding on how a behaviour occurs, it can be influenced in useful ways to solve practical problems
8 Fields of Basic Research
- Abnormal
- Behavioural genetics
- Behavioural neuroscience
- Cognitive
- Comparative
- Developmental
- Personality
- Social
Basic Research»_space; Abnormal
Understanding how & why unusual or maladaptive behavioural, emotional, and thought-processes develop.
(Researching why major depression more common in women)
Basic Research»_space; Behavioural genetics
Linking individual differences in behaviour to genetic factors.
(Searching for genetic markers for autism, schizophrenia)
Basic Research»_space; Behavioural neuroscience
Linking specific behaviour patterns to underlying physical components or activities in the brain.
(Linking the processing of faces to a specific area of the brain’s cortex)
Basic Research»_space; Cognitive
Understanding mental processes, and the ways people organise and process information.
(Figuring out how people transform sensations produced by the eyes into an understandable image)
Basic Research»_space; Comparative
Studying nonhuman animal behaviour, often looking for commonalities with human behaviour.
(Testing whether a specific chemical that affects eating behaviour in mice also affects eating behaviour in humans)
Basic Research»_space; Developmental
Understanding how & why the human mind, body, and behaviour change across the lifespan.
(Investigating how children learn to speak, why memory declines in old age)
Basic Research»_space; Personality
Understanding how & why people differ in their characteristic traits, and how these differences may influence behaviour.
(Describing how some people are extraverted, & how extraversion predicts specific behaviour patterns)
Basic Research»_space; Social
Studying how people understand themselves & others, and how behaviour can be influenced by other people.
(Investigating how/why ppl are persuaded by advertisement)
- Applied Psychology
- Solving practical problems
- Typically they change behaviour to solve practical problem (mental health issues, workplace efficiency)
- Sometimes they will alter environments so it better matches behaviour of people in them (keyboard design for helicopter pilot)
2 Types of Applied Psychology
- Applied research
2. Applied practice
Applied Research
Applied research is done to discover a new or more effective way to solve some specific problem.
Applied Practice
Applied practice refers to the actual application of techniques to the problems themselves.
Translational Research
- The effort to translate basic findings into practical solutions.
- It is applied research.
8 Types of Applied Psychology
- Consumer behaviour
- Educational
- Forensic & legal
- Human factors
- Health
- Industrial & organisational
- Political
- School
Applied Psychology»_space; Consumer behaviour
Understanding the decisions consumers make about products & services.
(Research example: Investigating effectiveness of different advertisement techniques)
(Practice example: Designing product label in ways known to increase consumer interest)
Applied Psychology»_space; Educational
Improving learning in educational settings.
(Research example: Testing how effective online HW is in raising understanding)
(Practice example: Designing textbook to take advantage of research on learning)
Applied Psychology»_space; Forensic & legal
Applying psychological principles to features of the legal system.
(Research example: Investigating accuracy of eyewitness)
(Practice example: Testifying that defendant is competent to stand trial)
Applied Psychology»_space; Human factors
Designing products/processes that improve usefulness or comfort for people using them.
(Research example: Studying which keyboard layout for helicopter pilots prevents more typing errors)
(Practice example: Designing user interface with target audience in mind)