Chapter 1

Question 1

Psychology

Answer 1

the science of behaviour and mind

Question 2

Behaviour

Answer 2

Centre of behavioursim

Focuses on observable actions and measurements

Question 3

Mind

Answer 3

refers to subjective experiences such as feelings, perceptions, memories, thoughts, motives and emotions

Question 4

Law of Thorndike

Answer 4

Law of Exercise:
relationship between (S)timulus and (R)esponse becomes stronger when a stimules is follow (law of use).
relationship between S and R gets weaker when stimulus is seldom followed by the same response (law of disuse).

Law of Effect:
relationship between S and R becomes stronger when response is followed by reward.
Becomes weaker when R is followed by punishment.
- Rewarding is more efficient than punishing.
- changes behaviour, but only for the time that the reward/punishment remains

Question 5

Cognitive Psychology

Answer 5

focuses on motives, emotions, and thoughts that trigger an individual to perform certain behaviour.
- Crucial for explaining behaviour

• 1967, Ulric Neisser published “cognitve psychology” which was the first systematic and empirical desscription of information processing in humans.