Chapter 1 Intro to Consumer Behavior's Flashcards
______________________ is the study of individuals or groups and organizations on how they select, purchase, use or dispose of products services, ideas or experiences to satisfy needs and desires
Consumer Behaviour
True or False? If you were preparing a list of variables to use for research on market segmentation, one variable could be the region of the country where the consumer lived.
True
Marketers use mythical characters such as the Pillsbury Dough Boy to create an identity for their products. Such figures are called
Product Icons
Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:
Building bonds between brands and customers that will last a lifetime
True or False? Role Theory means that much of consumer behavior resembles actions in a play and that consumers act out many different roles according to the particular “play” they are in at the time.
True
The dark side of consumer behavior includes:
-Consumed consumers,
-Employee theft
-Compulsive consumption
-All of the ABOVE
All of the above
There is one right way or right technique to apply to every consumer behavior research problem.
False
Taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an “open call” to a large group of people (a crowd) asking for contributions is called
Crowdsourcing
True of False? Consumer behavior is what happens before a purchase, during a purchase, and after the purchase.
True
_______________________ are the observable measurements of a population’s characteristics, such as birth rate, age, income, education, gender, family structure, marital status, ethnicity, and geography. These are all things we can quantify or measure.
Demographics
________________ is looking at the personality, opinions, values, attitudes and lifestyles of a group.
Activities, interests and opinins
A ____________ is an element of culture that spreads from one person to another within a culture. It carries cultural ideas, symbols, or practices and can be spread in writing, speech, gestures, rituals, or other imitable phenomena
Meme
A product that has a link to the past would have which type of attachment?
Nostalgic attachment
______________________ enhances the real physical environment by overlaying virtual elements
Augmented Reality
True or False ______________________ enhances the real physical environment by overlaying virtual elements
True.
