Chapter 10 - PR/Media

Question 1

A one-page document that explains the purpose and structure of an organization, a brief history, the people, the activities and function, and contact information.

Answer 1

Background sheet

Question 2

A form of identification for products or services of a group that differentiates them from others.

Answer 2

Branding

Question 3

A coordinated and purposeful effort to address and issue, a chief a goal, improve a situation, or solve a problem.

Answer 3

Campaign

Question 4

the controlled delivery of messages and advertising sent to recipients of postal mail.

Answer 4

Direct mail

Question 5

Individuals or groups that exist outside the organization but who have some relationship with it.

Answer 5

External public

Question 6

Qualities or quantities research based on facts and measure all, recordable data.

Answer 6

Formal research

Question 7

Usually refers to up to the minute news and events that are reported immediately, and take on a factual approach, delivering the what, who, where, when, and why of an incident.

Answer 7

Hard News

Question 8

A celebrity spokesperson, mass media, advertising, editorial, or public official who can reach a greater number of people at one time.

Answer 8

Impersonal persuader

Question 9

A worksheet used to give an official statement or an account of an emergency-related, event, or incident, which is distributed publicly to the media.

Answer 9

Incident information worksheet

Question 10

Research that is not based on qualities or quantitive evidence, including opinion polls, observation, physical evidence, casual interview, and publicity.

Answer 10

Informal Research

Question 11

Individuals or groups that share an internal identity, such as fire department divisions.

Answer 11

Internal public

Question 12

The activity, set of institutions, and processes for creating, communication, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Answer 12

Marketing

Question 13

A one page sheet that alerts the press to an upcoming new event. It is sent out several days before the vent and is followed up with a phone call.

Answer 13

Media Advisory

Question 14

A dummy copy or draft of a brochure, poster, or other publication to be review and educated before final production.

Answer 14

Mock-up

Question 15

A form used by photographers ( or departments taking photos) to obtain person’s permission to use his or her photograph or likeness in a publication for an organization.

Answer 15

Model Release

Question 16

A government grant offering protection for incentive and novelties.

Answer 16

Patent

Question 17

Using favors, promises, or threats to obtain favors or influence other in return.

Answer 17

Patronage

Question 18

the focus, angle, main point, usual idea, or new material along with an explanation of how a story will have an impact on an audience.

Answer 18

Peg

Question 19

A respected authority, family member, friend, or other significant person or organization that may serve to influence opinions and practices.

Answer 19

Personal Persuader

Question 20

The collective opinion of most people of a particular public about a specific issue; no necessarily based on fact, often based on perception or observations of events, people, organizations and institutions, and products.

Answer 20

Public Opinion

Question 21

Information that is factual, interesting, and newsworthy to a news medium.

Answer 21

Publicity

Question 22

Data gathered regarding conditions and events.

Answer 22

Qualitative research

Question 23

Research that is based primarily on measurement providing a higher degrees of predictability and reliability.

Answer 23

Quantitative research

Question 24

Background information or human-interest sorties, which entertain or advise the reader.

Answer 24

Soft News

Question 25

A distinctive and recognizable symbol protecting worlds, designs, or a combination of the two fro use without permission.

Answer 25

Trademark

Question 26

A form that a person signs to voluntarily give up his or her rights.

Answer 26

Waiver

Question 27

What is the most commonly used social medical network a safety educator can use to provide safety information?

Answer 27

Facebook

Question 28

What type of news usually refers to up-to-the minute incidents and events that are reported immedialty, and take a factual approach, delivering the what, who, where, when, and why of an incident?

Answer 28

Hard news

Question 29

A(n) ___________ is a component of a program in which the educator directly presents fir or life safety information to a group.

Answer 29

Lesson

Question 30

What format does the safety educator use to alert the press of an upcoming news event?

Answer 30

Media Advisory

Question 31

What is a distinctive and recognizable symbol protected from use without permission?

Answer 31

Trademark

Question 32

What type of research includes opinion polls, observations, physical evidence, casual interviews, and publicity?

Answer 32

Informal

Question 33

What type of release an a safety educator use that doesn’t cost the department money?

Answer 33

Public Service announcement

Question 34

What is a government grant opening protection for inventions and novelties?

Answer 34

Patent

Question 35

A(n) ____________ is a coordinated and purposeful effort to address an issue, a chief a goal, improve a situation, or solve a problem within a predetermined time frame?

Answer 35

Campaign

Question 36

A(n) ________ serves as a clear definition of the knowledge and skills students should posses at critical points in an education process as a result of instruction.

Answer 36

Standard

Question 37

Which of the following is a characteristic descriptor of a true professional?

Answer 37

Competent

Question 38

What is a form that a person signs to voluntarily give up hois or her rights?

Answer 38

Waiver

Question 39

What type of research is based primarily on measurement and provides a higher degree of predictability and reliability and includes data from the hospital, schools, or fire and police, departments in terms of numbers of injures and fires?

Answer 39

Quantitive

Question 40

Which type of new is background information or human-interest stories, and entertains or advises the reader?

Answer 40

Soft new

Question 41

What type of research describes conditions and events that includes cases studies, histories, in-depth interviews, testimonials, and focus groups?

Answer 41

Qualitative

Question 42

What is the first step a safety educator must take to set up public relations functions?

Answer 42

Conduct research

Question 43

What can a safety educator use to give an official statement or account of any emergency-related situation, event, or incident that is distributed publicly to the media?

Answer 43

Incident Information sheet

Question 44

Using Maslow’s hierarchy of needs, which level must be satisfied before a person will be interest in satisfying “safety needs”?

Answer 44

Physiological needs

Question 45

What is the most effective form of marketing for message retention?

Answer 45

Face to face

Question 46

What is used to protect creative work from publication in an manner?

Answer 46

Copyright