Chapter 11 Flashcards
(5 cards)
1
Q
Attitudes
A
An enduring organization of motivational, emotional, perceptual and cognitive processes with respect to some aspect of our environment
2
Q
Affect
A
Feelings or emotional reactions to an object
3
Q
Behavior
A
Ones tendency to respond in a certain manner toward an object or activity
4
Q
Cognition
A
A consumers beliefs about an object
5
Q
Mere exposure
A
Presenting a brand to an individual on a large number of occasions migtht make the individuals attitude toward the brand more positive.
