Chapter 12

Question 1

Self Concept

Answer 1

The totality of the individuals thoughts and feelings having reference to himself or herself as an object

Question 2

Actual vs Ideal self

Answer 2

Actual-Who I am now

Ideal-Who I would like to be

Question 3

Private vs Public self

Answer 3

Private-How I am or would like to be to myself

Public-How i am seen by others or how I would like to be seen

Question 4

Independent vs interdependent

Answer 4

Independent-Emphasizes personal goals, characteristics, achievements, and desires
Interdependent-Emphasizes family, cultural, professional, and social relationships.

Question 5

Extended self

Answer 5

Consists of the self plus possessions. people tend to define themselves in part by possessions

Question 6

Mere ownership effect

Answer 6

The endownment effect, is the tendency of an owner to evaluate an object more favorably than a nonowner

Question 7

Lifestyle

Answer 7

How a person lives

Question 8

VALS

Answer 8

Provides a systematic classification of American adults into eight distinct consumer segments

Question 9

PRIZM

Answer 9

Urban
Suburban
Second city
Town and Country