Chapter 11

Question 1

Feminism

Answer 1

Argument that media reinforces the status quo by representing a narrow range of images of women.

Question 2

Patriarchal Society

Answer 2

Society in which men have the power and control, and women are generally disadvantaged and have lower status.

Question 3

Stereotyping

Answer 3

A quick and easy way of labelling or categorizing the world around us and making it understandable.

Learned but by no means fixed

Question 4

Representation

Answer 4

Media re-presentation that encourages others to see their output as a window on the world.

Makes use of stereotypes because they are quick and easy way of using information

Question 5

Alternative Cinema

Answer 5

Provides an alternative to the codes and conventions of mainstream narrative cinema

Question 6

Avant-Garde Cinema

Answer 6

Non-narrative in structurem and often intellectual in content.

Often self-conscious and frequently makes use of devices such as cuts to the camera crew, talking to the camera, and scratching the film.

Question 7

Independent Cinema

Answer 7

Indie mainstream cinema: Aims to compete with the big studios

Filmmaking outside mainstream sector: Film workshops, avant garde films, feminist films, etc

Question 8

Psychoanalitic theory

Answer 8

Based on patriarchal assumptions that woman is inferior to man.

Mother is seen as lacking because she got no dick

Question 9

Scopohpilia

Answer 9

Sexual pleasure gained by looking

Question 10

Structuralistm

Answer 10

Movement founded on the belief that that the study of society could be scientifically based and that there are structures in society that follow certain patterns or rules.

Question 11

Semiotics

Answer 11

Argues that the meaning of words are not natural but learned and socially constructed, therefore the meaning of a word can be complex and layered

Question 12

Marxist Theory

Answer 12

Argues that those who have the means of production have control in a capitalistic society

Question 13

Hegemony

Answer 13

Set of ideas, attitudes, or practices that become so dominant that we forget they are rooted in choice.

Question 14

Polysemic

Answer 14

Text with possible readings

Question 15

Voyeurism

Answer 15

Sexual pleasure gained from looking at others

Question 16

Fetishism

Answer 16

Linked to the castration complex and is a form of male denial of the threat and fear of castration by the female. Because the women is made less threatening, certain things like high heels, lipstick, breasts, and lips are sexualized.