CHAPTER 12 and 13

Question 1

An operating structure, system or linkage of various combinations of travel organizations through which a producer of travel products describe and confirms travel arrangements to the buyers

Answer 1

TOURISM DISTRIBUTION CHANNEL

Question 2

A system of distribution that makes the product available.

Answer 2

TOURISM DISTRIBUTION CHANNEL

Question 3

To make sure that potential travelers can obtained the information they need in choosing a vacation trip.
-To make necessary reservation.

Answer 3

PURPOSE OF TDC

Question 4

occurs when the producer sells directly to the consumer.

Answer 4

Direct Distribution

Question 5

takes place when the sale to the consumer is made through an intermediary.

Answer 5

Indirect Distribution

Question 6

can achieve better results in the field of distribution and selling than the producer himself through specialization. They have direct contact with the market and the potential customers which would be difficult and more costly for the producer;

Answer 6

Intermediaries

Question 7

assemble the heterogenous service of the different producers into a “package” of services that is meaningful and attractive to the customer; and

Answer 7

Intermediaries

Question 8

not only create a complete package of tourist services but also sources of information about the destination, types of service, and their advantage and disadvantage, thus, giving the potential tourist a wide range of choice and alternatives.

Answer 8

Intermediaries

Question 9

-organize tour package which are sold to the public through a network or retail agents
-do not deal with the consumer and they may or may not operate the tours it markets

Answer 9

Wholesaler

Question 10

Arrange travel services from suppliers such as airlines, bus companies, railroads, cruise ship companies, car rentals agencies, hotels and sightseeing operators.

Answer 10

TRAVEL AGENTS

Question 11

-Sell travel directly to the consumer.
-Handle the actual sale of tours, air tickets and other travel services.
-They are compensated by the supplier or wholesaler for the sales he/she has made.

Answer 11

Retail Travel Agents

Question 12

-Deliver the service advertised in a tour package.
-Offered basic airfare, transfers, hotels, meals, and sightseeing, to entertainment.
-Some of them own busses, hotels or other facilities.

Answer 12

TOUR OPERATORS

Question 13

Referred to as GROUND OPERATOR.

Answer 13

TOUR OPERATORS

Question 14

Combination of 2 or more travel service components put together and sold as a single unit.

Answer 14

TOUR PACKAGE

Question 15

It represent either buyer or suppliers and have the power to influence how, where, and when the travel product will be distributed.

Answer 15

SPECIAL INTERMEDIARIES

Question 16

May receive commission fees from clients or serve as salaried employees who offer travel services on behalf of their organizations.

Answer 16

SPECIAL INTERMEDIARIES

Question 17

may either sell its professional services of planning, promoting, and executing an incentive travel program for a buyer or act as an intermediary for both buyer and suppliers.

Answer 17

Incentive Travel Firms

Question 18

specialize in planning and organizing meetings mainly for corporate clients and professional associations.

Answer 18

Meeting and Convention Planners

Question 19

PCO

Answer 19

Professional Congress Organizers

Question 20

CMP

Answer 20

Certified Meeting Professionals

Question 21

specialize in handling corporate travel accounts. There are two ways of handling corporate travel accounts. The first is for corporation to work with a travel agent. The second is for corporation to establish its own travel agency.

Answer 21

Corporate Travel Firms

Question 22

These intermediaries organized motor coach tours to full-time professionals.

Answer 22

Motor Coach Brokers

Question 23

No part of the channels are exercises control over the system

Answer 23

Consensus Channel

Question 24

Function of production, retail distribution are owned by a single company

Answer 24

Vertically Integrated Channel

Question 25

Tour operators control over the channel comes from actual or financial commitments with retail agents

Answer 25

Vertically Coordinated Channel

Question 26

Once the marketing objectives and the appropriate mix is determined. The chosen marketing mix will reach the markets and fulfill each objectives. The system of distribution selected will affect parts of the marketing mix.

Answer 26

DISTRUBITION MARKETING

Question 27

distribution strategy involves the maximizing the exposure the travel product by distributing through all available intermediaries.

Answer 27

intensive distribution

Question 28

distribution occurs when a suppliers or wholesalers limit the channel and outlets for the products.

Answer 28

Exclusive distribution

Question 29

distribution strategy which is between intensive and exclusive distribution.

Answer 29

Selective distribution

Question 30

is a dynamic process of determining goals, systematically selecting alternative courses of actions to achieve those goals, implementing the chosen alternatives, and evaluating the choice to determine if it is successful

Answer 30

Planning

Question 31

T OR F: Planning for tourist is less difficult in developed countries that it is in developing ones.

Answer 31

True (SADDDDDD)

Question 32

T OR F: Planning is not important and should not provide a quality environment for both tourist and residents

Answer 32

False

Question 33

T OR F: Tourism is important in bringing the much-needed foreign currency to developing countries.

Answer 33

True

Question 34

Is a situational analysis that provides the basic direction for the succeeding steps. It is the logical launching point for most tourism plans since most destination areas, whether they are countries, states, provinces, regions or local communities, have some existing tourism activity and regulatory/policy framework for the industry.

Answer 34

BACKGROUND ANALYSIS

Question 35

T OR F: Every destination area interested in tourism should be involved in the tourism planning process.

Answer 35

T

Question 36

T OR F Tourism planning consists of limited processes and activities in the financing, developing, and marketing of a destination to attract visitors

Answer 36

False- its "numerous processes not limited processes only"