CHAPTER 14 TOURISM DEVELOPMENT Flashcards
(24 cards)
is designed to produce goals, strategies, and objectives for the destination area related to tourism development, marketing, industry organization, awareness, and other support activities
tourism planning process
provides overall guidelines for development, outlines broad development concepts, and identifies individual development opportunities through feasibility studies and cost-benefit analysis.
tourism development plan
They provide tourism facilities and services to the traveling public while maximizing financial returns. Its central involvement in tourism development is the entrepreneurial role which involves idea generation, development, project implementation, financial risk-taking and investment, and the management of operations.
PRIVATE SECTORS
This includes chambers of commerce, travel associations, foundations, historical and cultural societies, recreation and sports associations, religious groups, and the like. The roles played by these groups vary but they operate attractions such as historical/cultural centers, museums, art galleries, recreation, and community halls.
NON-PROFIT ORGANIZATIONS
They acts as a catalyst and to complement the effects of the private sectors including nonprofit organizations.
GOVERNMENT
The ______ points out that, as a general principle, ‘The government should not do what the private sector is able and willing to do.’
UNWTO - United World Tourism Organization
they are generated either through the tourism planning process or by the private sector.
Individual Tourism Development Projects
They have the capability to generate financial profits like hotels and commercial attractions. They are subject for cost benefit analysis.
or non-profit facilities like travel information centers and infrastructure facilities. Although they don’t generate direct revenues, but they are essential components of a tourism product of the destination area.
Potential Tourism Development Projects
The project creates a significant level of income and employment benefits.
Economic Contributions
The project is developed in compliance with existing legislation and regulations governing the conservation and protection of the environment.
Environmental Impact
The project does not jeopardize the social wellbeing of the citizens.
Social/Cultural Impact
The project complements rather than competes with the existing tourism business without seriously jeopardizing the financial viability of any individual enterprise.
Competitive Impact
The project adds to the destination’s tourism potential by creating an attraction, by improving the area’s capacity to receive and cater to visitors, or by being beneficial to the tourism industry.
Tourism Impact
The developer and the operator of the project must be capable of developing and operating the business successfully.
Developer and Operator Capabilities
The project complies with the tourism policies, plans, and programs of the destination.
Compliance with Policies, Plans, and Programs
The project is profit-generating and the investors have enough equity to include in the venture.
Equity Contributions
The project is profit-generating and it is economically feasible.
Feasibility
Determines the justification of a more detailed economic feasibility study of a project and the subjects which the detailed study should tackle.
PRE-FEASIBILITY STUDY
This is a preliminary study undertaken to determine, analyze, and select the best business scenarios. In this study, we assume we have more than one business scenarios, then we want to know which one is the best, both technically and financially.
PRE-FEASIBILITY STUDY
To study a specific site or determine if any appropriate site exists within the geographical area.
SITE ANALYSIS
Usually the most expensive and time-consuming element of the whole process.
Begins with the collection and review of secondary sources of information since it gives a clear picture of the type and scope of original market research needed
MARKET ANALYSIS
Determines the capability of a project in producing satisfactory financial return for its investors using 7 distinct steps.
ECONOMIC-FEASIBILITY ANALYSIS
It is a way to determine which project will produce the largest net benefit for their economies and for their society as a whole.
COST-BENEFIT ANALYSIS
T OR F: Government agencies provide specific financial incentives for tourism projects in recent years. These agencies play their dual roles as stimulators and entrepreneurs.
T
